In today’s data-driven marketplace it’s imperative that radio stations fully understand the evolving tastes of their audiences. FMR Associates is a leading media research firm that specializes in strategic marketing studies and has extensive experience in radio. Robust data generated from FMR’s research goes deep to gauge listener satisfaction and identify market opportunities with rigorously tested, comprehensive surveys that are customized to fit a radio station’s specific research objectives.


FMR’s Perceptual Research Studies

Assess media usage patterns, preferences, awareness and/or imaging, and include tracking studies to measure over time. All FMR Reports include an analysis of key demographic and ‘behavographic’ variables.

Music Library Testing

Evaluates song ‘hooks,’ along with perceptual questions. Randomly recruited target-audience responses are achieved through online surveys or in-person EARS® (Electronic Attitude Research System).

FMR’s MusicTrac Call-Out Research

Measures the appeal, familiarity, and burnout of specific music ‘hooks’ to determine songs for ‘hot rotation.’


Local Radio Analysis (LRA)

In partnership with Eastlan Ratings FMR provides 12+, 25-54, and 35-64 Adult ranking of radio stations, impressions/listenership and key Consumer Behavior (qualitative) results to enhance your station’s programming and ability to sell key advertisers. The perfect compliment to your ratings or as a stand-alone way to grow your radio station.